I DESIGN USEFUL & BEAUTIFUL IDEAS, PRODUCTS AND EXPERIENCES THAT BRINGS PURPOSE AND VALUE TO BRANDS AND PEOPLE.
My approach to creativity is focused on deeply analyzing and understanding the problems, limitations, and needs of any given project, executing the solution in a way that strategically, logically, functionally, and visually delivers the best results.
In my career, I’ve designed everything from t-shirts, packaging, objects to interiors design. Since 1998 I’ve concentrated almost exclusively on the digital/interactive arena. I worked, lead and successfully designed from online campaigns to communities, dashboards, games, tools, and apps.