A community for mommies and daddies. Recipes, stories, articles, tips, galleries and a growing social network built around Hami products.

The approach was to create an interface playing with the senses. A delicate balance between textures, volumes, details and simplicity.

Colors were based on the product range. The main one changes based on the age of the user's baby. For example, if the baby is 6 months old, the red elements from the interface will change into green. Which is the color of the milk for 6 months old kids.

/ UX / UI
/ Art Direction
/ Visual Design
/ 2016
/ Czech Republic

Colors were based on the product range. The main one changes based on the age of the user's baby. For example, if the baby is 6 months old, the red elements from the interface will change into green. Which is the color of the milk for 6 months old kids.

The typography plays with rounded headlines, offering a clean and friendly reading, and a serif one for longer text, giving better readability combined with space enough to help the flowing of the text.

As a plus, I chose a handwritten font, for notes and small explanations.