"Simplicity is the ultimate sophistication" -

Leonardo Da Vinci

My approach to creativity is focused on deeply analyzing and understanding the problems, limitations, and needs of any given project, executing the solution in a way that strategically, logically, functionally, and visually delivers the best results.

In my career, I’ve designed everything from t-shirts, packaging, objects to interiors design. Since 1998 I’ve concentrated almost exclusively on the digital/interactive arena. I worked, lead and successfully designed from online campaigns to communities, dashboards, games, tools, and apps.